Contextweb.com

Advertisers
ContextWeb provides the most efficient and highly targeted methods for
increasing online ad campaign performance. The company's technology enables
advertisers to enjoy substantially higher conversions, leading to sales. This kind
of precision targeting enables advertisers to better manage budgets by reducing
waste and reallocating portions of their ad spend to other areas that will support
customer and revenue growth. Read below for more information on our product
offerings:


Agencies
ContextSegments
ContextWeb provides the most efficient and highly targeted methods for
increasing online ad campaign performance. The company’s technology enables
advertisers to enjoy substantially higher conversions, leading to sales. This kind
of precision targeting enables advertisers to better manage budgets by reducing
waste and reallocating portions of their ad spend to other areas that will support
customer and revenue growth. Through ContextAd, advertisers can choose to
buy on either a CPM or CPC.
ContextProfile
ContextWeb provides the most efficient and highly targeted methods for
increasing online ad campaign performance. The company’s technology enables
advertisers to enjoy substantially higher conversions, leading to sales. This kind
of precision targeting enables advertisers to better manage budgets by reducing
waste and reallocating portions of their ad spend to other areas that will support
customer and revenue growth. Through ContextAd, advertisers can choose to
buy on either a CPM or CPC.
ContextWeb’s Network for Advertisers
ContextWeb's Network for Advertisers is a solution for both brand advertisers
and direct marketers that provides the ability to contextually target graphical ads
to page specific content. Run across any of our over 300 content categories.
Self-Serve
ContextWeb’s Network for Advertisers PPC
ContextWeb provides the most efficient and highly targeted methods for
increasing online ad campaign performance. The company’s technology enables
advertisers to enjoy substantially higher conversions, leading to sales. This kind
of precision targeting enables advertisers to better manage budgets by reducing
waste and reallocating portions of their ad spend to other areas that will support
33
customer and revenue growth. Through ContextAd, advertisers can choose to
buy on either a CPM or CPC.
Publishers
ContextWeb's technology, ContextAd, provides a dramatic increase in click
throughs, resulting in higher effective CPMs for publishers. Matching the most
appropriate advertisers to page specific content translates to the ability to better
manage and sell inventory. ContextWeb works with publishers in a variety of
ways. Read below for more information on our product offerings:
ContextWeb’s Network for Publishers
ContextWeb's Network for Publishers provides publishers with a simple yet
incredibly effective way to maximize their inventory by offering content-matched
text ads. This allows publishers to enhance the value for their users and
advertisers, while increasing their CPM.
White Label
ContextWeb's White Label product is designed for publishers that serve a
minimum of 10 million impressions per month. The product allows publishers to
sell their own text ads on a site-specific basis.
More relevant ads mean more ad revenues.
ContextWeb's Network for Publishers uses ContextAd, a proprietary, patent
pending technology that allows for content to be matched with the most
appropriate advertiser within 20 milliseconds. This real-time technology provides
a dramatic increase in click throughs, resulting in higher effective CPMs and the
ability to better manage and sell inventory.
ContextAd assigns a definition to each web page in our network in real-time
which means that it can be used with dynamic content. As a result, the advertiser
can show the most relevant ads on all your web pages, enhancing the value for
their users and advertisers, while increasing your CPM.
In addition, this technology's unique ability to bridge keyword and category
targeting means it can access new inventory that publishers can offer
advertisers, creating entirely new revenue streams. These factors represent
critical competitive and economic differentiators in the rapidly evolving contextual
advertising category.
Why use ContextWeb's Network for Publishers?
ContextAd uses our patent pending technology to connect content, ads, and
users. Our system scans the content of a web page, calls our database of
advertisers and can serve an ad, all in as little as 20 milliseconds. This means
that when a potential customer is reading an article on your Web site, ads will be
34
served based on the content of that page. This is unlike older spidering
technologies that are not be able to serve a relevant ad because they lack realtime
targeting capabilities. Now Publishers with dynamic content can make the
most relevant match using ContextAd.
Serve Ads in Real-Time
ContextWeb's Network for Publishers allows content to be matched to relevant
ads in as little as 20 milliseconds. This real-time technology means content can
be dynamic and the ads that get served will still match.
Utilize Categories and Keywords for Matching
Our patent-pending technology goes beyond searching for a single keyword. It
indexes the publisher's page with the category and multiple keywords without the
delay of time consuming hand coding. This unique combination of category and
keywords delivers more value to the advertiser and therefore a higher CPM for
the publisher.
Increase Inventory
ContextAd creates keyword and category inventory across content, solving an
inventory shortage that exists on search keywords.
Create New Revenue Streams
We offers publishers the ability to create new revenue streams by adding
contextual ad units on their site. ContextAd uses a revenue ranking system that
rewards the best performing ads with more volume. This means that the targeted
ads that are rotated across the publisher's Web site are optimized based on
relevance, performance, and price, so they produce as much revenue as
possible. When ads are more relevant, more users will be interested in them and
will click on them more often - earning more money for you.
Customize the Look and Feel of the Ads on Your Web Page
The publisher has the ability to control the various colors of the creative units on
their web pages. Customize ads by text color, title color, background color and
the border color. This can all be easily accomplished through the online portal for
publishers.
Access Online Reports 24/7
Once a publisher starts to use ContextAd they will have access to continually
updated revenue reporting. Our system tracks ad performance and provides
detailed reporting on page impressions, number of clicks, click through rates and
overall revenue results.
ContexAd's R.O.C.K. Methodology
Real-time
ContextAd uses our patent-pending technology to connect content, ads, and
users. Our system scans the content of a web page, calls our database of
35
advertisers and can serve an ad, all in as little as 20 milliseconds. This means
that when a potential customer is reading an article on a publisher's Web site,
ads will be served based on the content of that page. This is unlike older
spidering technologies that are not able to serve a relevant ad because they lack
real-time targeting capabilities. Now publishers with dynamic content can make
the most relevant match using ContextAd.
Optimization
ContextAd optimizes the best performing ads in real-time. Serving only the most
relevant advertisements creates the highest CPM for publishers.
Categories & Keywords
ContextAd goes beyond searching for a single keyword. It indexes the publisher's
page with the category and multiple keywords without the delay of time
consuming hand coding. This unique combination of category and keywords
delivers more value to the advertiser and therefore a higher CPM for the
publisher.
As with all sites listed in this reference guide,
please see website for complete details