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Thursday, March 15, 2007

AdBrite.com

AdBrite, "The Internet's Ad Marketplace", is an e-commerce site. Rather
than selling books, CDs, or rare antiques, we sell ad space on thousands of
websites.
Like Ebay, many AdBrite users are both buyers and sellers (advertisers
and publishers). That's why our homepage doesn't say "advertisers go here" and
"publishers go there". There are, however, two distinct things you can do with
AdBrite -- buy and sell ad space -- so we'll address them separately here.


If you're an advertiser:
AdBrite provides great deals from all sorts of websites. Search or browse
to find a site you want to advertise on. We'll show you relevant stats, including
price and how many clicks you can expect. Add it to your cart, write your ad, and
pay. If approved by the webmaster, your ad will appear on that site at the
scheduled time.
If you're a publisher:
Use AdBrite to set your own ad rates, and approve or reject every ad
that's purchased for your site. AdBrite enables you to instantly sell ads to your
visitors via a "Your Ad Here" link, in addition to selling through AdBrite's
marketplace and sales team.
Through a small snippet of HTML placed on your site, we handle serving,
scheduling, billing, customer service, and sales. About half of AdBrite's sales are
generated from our marketplace and sales team, while the other half are
generated from users clicking "Your Ad Here" on their publisher's sites. AdBrite
takes a percentage of the ad sales, depending on the type of ads you are selling.
While AdBrite can provide publishers with more revenue and better ads
than traditional ad networks such as Google AdSense, they work fine along-side
them as a simple way to generate additional ad revenue by selling ads directly to
your visitors -- something the other ad systems don't do.
If you're using AdBrite in addition to another ad network, you can turn off
AdBrite's "run-of-network ads" and AdBrite will only display ads that have been
approved by you. If you have no ads running, AdBrite will display nothing but
"Your Ad Here", so no real estate is wasted and you have nothing to lose.
AdBrite doesn't display the big "brick" of ads that you're used to. Rather,
AdBrite gives publishers full control over the look and feel of their ads so AdBrite
can be integrated seamlessly into any website.


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